This Privacy Policy describes how AppTrack.In collects, uses, and shares information when you use our mobile measurement platform. By using AppTrack, you agree to the practices described here.
1. Information We Collect
1.1 Information You Provide
- Name, email address, and contact information
- Billing information (processed securely via payment partners)
- Company name and app details
- Communications you send to us
1.2 Information Collected Automatically
- Device identifiers (GAID, IDFA, or equivalent)
- IP address and approximate location (country/region level)
- Click timestamps, referrer URLs, and campaign parameters
- App install and first-open events
- In-app events and conversion signals you configure
- Device model, OS version, and app version
1.3 Data From Ad Networks
When you connect ad network integrations, we receive click and impression data solely to perform attribution matching for your campaigns.
2. How We Use Your Information
- Provide, operate, and improve the AppTrack platform
- Attribute app installs and conversions to the correct ad sources
- Detect and block fraudulent traffic on your behalf
- Send transactional emails (account alerts, billing receipts)
- Respond to your support requests
- Comply with legal obligations
We do not sell your data or your end-users' data to third parties for advertising purposes.
3. Data Sharing
- Ad networks: Postback signals sent only to networks you have explicitly connected.
- Service providers: Trusted vendors (cloud hosting, payment processing) bound by data processing agreements.
- Legal requirements: When required by applicable law or government authority.
- Business transfers: In a merger or acquisition, subject to equivalent privacy protections.
4. Data Retention
Attribution data is retained per your plan’s window: 7 days (Free), 90 days (Growth), custom (Enterprise). Account data is retained for the lifetime of your account and a reasonable period after closure.
Request deletion anytime: hello@apptrack.in
5. Data Security
- Encryption in transit (TLS 1.2+) and at rest (AES-256)
- Role-based access controls within our infrastructure
- Regular security reviews and vulnerability assessments
6. Your Rights
Depending on your jurisdiction, you may access, correct, delete, or port your data. Email hello@apptrack.in — we respond within 30 days.
7. Cookies
Our dashboard uses essential cookies for login sessions and preferences only. No third-party advertising cookies.
8. Children’s Privacy
AppTrack is a B2B platform not directed at individuals under 18. We do not knowingly collect data from minors.
9. International Data Transfers
AppTrack operates servers in India. Accessing our services from outside India means your data may be processed here, with appropriate safeguards applied.
10. Changes to This Policy
Material changes will be notified via email or dashboard notice at least 7 days before taking effect.
11. Contact Us